We have all become captivated with the ALS Ice Bucket Challenge over the past month. It is always fun to watch someone dump water on themselves, and the fact that it is for a good cause makes it even sweeter.
ALS stands for amyotrophic lateral sclerosis, which is commonly referred to as Lou Gehrig’s Disease. According to the ALS Association website, it is “a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord”. The Ice Bucket Challenge began as a way to raise money and awareness for this disease. It starts with a challenge for a specific person to either donate a specific amount to an ALS charity or dump a bucket of water and ice on their head. After making their decision, the person then selects a handful of acquaintances for the same challenge. (The exact specifications of the challenge vary from person to person and many have chosen to donate and have ice water dumped on them.)
In a just a few weeks, the Ice Bucket Challenge went from a total unknown to successful. From July 29 to August 29, the ALS Association, which is not the only charity that has received donations from Ice Bucket Challenges, raised over $100 million in donations.
The Paul Davis Restoration family has joined in with millions of others in taking part in the Ice Bucket Challenge. There are several franchises across the country have helped raise ALS awareness in their local communities with this challenge.
So keep your eye out for Paul Davis Ice Bucket Challenge videos as you are strolling the Internet in Superior.